If you are not familiar with the Internet, you to need to become so. The
Internet is becoming a new tool for title insurance companies. The Pennsylvania Title
Insurance Web Page is an affordable, local and highly targeted title insurance
advertisement. A Web site forces an organization to transcend the boundries of traditional
functional areas, taking on marketing, sales and customer service roles interchangeably.
There are several major reasons why your title company should be on the Internet now!
Mortgages are being transacted on the Web
In 1998 through October, 15 million people have researched mortgages on the
Internet. Through August 1998, 4.6 million mortgage applications were submitted. Do you
have the ability to electronicallly communicate with these on-line lenders. With mortgage
warehousing customers have ZERO allegiance to any lender. How will a lender in another
state identify your title agency to do the settlement?
Find out how.
Lenders now spend over $200 million in e-mail prospecting!
Internet Presence is vital to the
future of your company. Maybe not today, but at some point your company will need to be
on the Internet. Getting there before your competition may be important to showing your
clients that you are a progressive company. Internet addresses are disappearing quickly,
will yours still be available when you are ready?
Find out how. Are you there
for Internet users to find you?
Your title agency Web site should be put together with more then straight sales in
mind. You want a Web site that customers find usefull and use often, by including usefull
programs like a title rate calculator, mortgage amortization, mortgage comparison, title
glossary, etc. Not to mention enhanced customer service and increased productivity due to
good internet integration. You need to give users a reason to let you know they were at
your Web site like some type of free offer if they mention that they saw your Internet
advertisement. This shows you that your Internet advertising dollar offers substantial
value to your agency.
The agency must take the time to familiarize their staff with the Web site, its purposes
and goals. Your staff should use the Web site and let clients and prospects know the
Internet address and that the Web site is there and very usefull. Many people now use the
net for gathering information on which to base a purchase decision on. If you don't have
a site then you are out of the running with this group.
Title agents need to be online now to start to familiarize themselves and their
employees with how the internet will change the way they will do business in the future.
We are all aware that soon if you want to play in the big leagues(the new big banks,
MBA - MERS and Fannie Mae) you will need to know how to utilize and integrate the
technology into the corporate culture, present infrastructure and company policy. Most
companies are at a big disadvantage because much of their competition has a year or two
headstart!
We can help your title
agency make a leap to the forefront of title insurance advertising and marketing on the
Internet. What other low cost method can bring such benefits to your agency.
What it takes to make your Web site
usefull to users:
Generate new business! You, your salespeople and employees can use the introduction of your web site to show existing and potential clients what is new with your agency.
Special services for Clients You can make a private area of your Web site available only to clients who know the address or have a password. This can be tailored specifically to each client
Competition! Think your competitors are not on the web, Think Again! Every major underwriter is on the Internet and can help direct business to you. Some underwriters have agent directories. If you have a web site, these directories can link directly to your web site. Internet addresses are disappearing quickly, will yours still be available when you are ready? Find out how. Are you there for Internet users to find you?
Links are the life blood of the Internet. The Internet is a network of many computers. Links allow you to seamlessly tie all of those various computers together. On most browsers links are usually blue and underlined and are usually red and underlined after you have used them. Links allow someone who looks at the underwriter page or your local chamber of commerce to link directly to your site.
E-mail is the new communication and
electronic product delivery method.
You remember what happened when copiers, fax machines, laser printers and Federal
Express came along. People worked for years with carbon paper, then came copiers and
quality and ease of use improved dramatically. Does a customer need a document
instantly? Send it to them with e-mail at virtually no cost to you. E-mail works 24 hours
a day and like voice mail allows you to complete most communications without the other
person being there.
On-line ordering allows customers to place title orders over the Internet. Make your Web site interactive not just an electronic brochure. On-line ordering will not replace your current methods overnight, but the trend will be towards using them more in the future. An on-line order is sent to your e-mail and comes out like a fax order. On-line ordering allows you to ask specific questions that users will hopefully answer, allowing the search to begin. Knowing a name or property address is sometimes enough to start a search, more information is usually needed to finish a search and generate a commitment. Test a sample on-line order form.
Advertising's primary objective
is to create demand for a product or service. Without advertising, a buyer may be
completely unaware that a product or service is even available. There can be no "lag
time" between demand creation and customer fulfillment
| Two Types of Prospects | |
|---|---|
| Those Who Know You - Buyers Looking for a Definite Firm |
Those Who Don't Know You - Buyers Looking for any Firm |
|
|
Advertising on the Internet allows millions of users to visit your web site. In Pennsylvania most title companies advertising includes pens, calendars and golf outings. In California advertising is about 20% of income. The current marketplace is changing the source of business rapidly as CBA's expand. You need to let people who place title orders know that your company can do their work. Advertising is important to your survival.
Relo companies need to find title companies in distant locations. Most already have and use computers, they can use those computers to find your title company, if you are on the Internet where they are looking.
Technological savvy users in or out of state can find your web site if it is there. Most businesses, every school and most households with school age children have Internet access available.
Feedback is required to know if advertising is successful. Your page should offer something to the Internet user. This can be as simple as mention our Internet advertising and you will receive a free amortization schedule, notary or Fed Ex. Consider this as an important part of your Internet advertising.
How you can get your web site hosting for FREE, Alpha Advertising will offer one months FREE web hosting for referring a new client.
Economy features low cost Internet presence that any business can not afford to be without. Designed for any type of business.
Basic Virtual Domain features low cost Internet presence with your address as http://yourname.com, customized electronic mail and the ability to create you own Web site if you choose. Designed for businesses that want their own personal Web address without learning everything.
Medium Virtual Domain features low cost Internet presence with your address as http://yourname.com, customized electronic mail, the ability to do electronic commerce and add sound to you site. For businesses that want their own personal Web address and the ability to design or maintain their own site.
Advanced Virtual Domain features low cost high volume Internet presence with your address as http://yourname.com, customized electronic mail, the ability to do electronic commerce and add sound to you site. For businesses that want to design or maintain their own Web site.
Additional Services
All businesses and their needs are different. Our experienced team of advertising, marketing, sales and technical consultants will help guide your transition to the Internet and keep you current.
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